Pharmaceutical Market Services
In the intensely competitive pharmaceutical market, a substantial marketing investment is almost a necessity to create sufficient awareness among consumers and physicians. To generate real value from these efforts, pharmaceutical manufacturers and providers must evaluate every response and capitalize on those with the highest sales potential.
Protocol Global Solutions is a recognized leader in contact center services designed to meet the specific challenges and opportunities of the pharmaceutical market. Our comprehensive, multi-faceted approach to direct-to-consumer and physician marketing programs helps generate immediate ROI through high data capture accuracy and conversion rates.
We bring much more than industry-specific contact center expertise to the table. Our management team possesses significant pharmaceutical marketing and campaign management experience. We’ve helped plan, develop and execute multi-channel marketing programs for many leading pharmaceutical manufacturers, giving us unique insight into this highly regulated environment.
From this vantage point, Protocol can tailor a support solution that meets your exact needs. For example, we understand that different condition states require specialized contact center and support strategies. Our goal is nothing short of helping you achieve the highest overall response, data capture and qualification rates possible.
Inbound and Outbound Contact Center Services
Protocol staffs and supports more than 10,000 toll-free numbers on behalf of pharmaceutical clients. Our expertise in both live agent and VAS (Voice Automation Services) environments ensures you achieve the optimal support solution for your product stage, target market, condition state and budget.
- Support for Direct-to-Consumer TV, Radio, Web, Direct Mail and Print Advertising Campaigns
- In-house Direct Mail Production and Fulfillment
- Clinical Trial Screening and Appointment Setting
- Inbound/Outbound Support for Consumer Sampling Campaigns
- Outbound Market Research
- Follow-up Detailing for Physician Sampling Initiatives
- Salesforce Hotline - Real-time, 24/7 transcription and collection of notes from field sales reps
Protocol Advantages for the Pharmaceutical Market
Highly Scalable — With 2,200 call center agents in 8 locations and a robust VAS (Voice Automation Services) platform, Protocol can support intensive nationwide media blitzes. We currently handle several hundred thousand Pharma DTC calls on a monthly basis, and can easily expand to over 1 million calls per month.
Complete VAS (Voice Automation Services) Development — With in-house voice talent and speech-enabled technology, Protocol can rapidly develop and deploy a user-friendly VAS (Voice Automation Services) solution optimized for maximum conversion and data capture from your target market.
Redundant Capabilities for Disaster Readiness — Domestic and offshore call centers and sophisticated call routing techniques ensure every inbound request is captured.
All-Domestic Data and Telephony Infrastructure — All data storage and management resides within the U.S. to ensure compliance with FDA and other privacy regulations.