B2C STRATEGIC SERVICES

At Protocol Global Solutions, we combine our direct marketing, data analytics and consumer trends experience with creativity and innovation. In doing so, we are able to provide measurable results to our clients, while developing thought provoking campaigns for their prospects and customers.

We specialize in the following core areas of B2C direct marketing:

DIRECT MAIL

We work closely with our clients to ensure high quality, effective direct mail campaigns. From creative design to fulfillment, we handle it all. Our capabilities reach far beyond client expectations and include complete data processing, materials management, self-mailers, postcards, campaign tracking, web and litho printing, laser imaging and much more.

MAILING LISTS

Our comprehensive list acquisition services are designed to help you target the right people using the right methods at the right time – cost-efficiently. The Protocol team has helped clients build and enhance their customer databases, leveraging our strong relationships and deep understanding and experience in the mortgage industry.

CREATIVE DESIGN

Crafting an effective marketing piece requires more than just the right wording. The look and feel, the "gestalt" must be appropriate for the target. It should also be consistent with your brand elements, so as to prevent "disconnect" with consumers. Marketing is communication. Effective marketing establishes communication that creates intimacy with the consumer, who should feel as though you are speaking to them specifically. That means that colors, layout, fonts, and all design elements need to deliver the sub-conscious feeling of comfort and familiarity. The consumer should immediately feel "they're talking to me!" before they read a word of copy. And we design strategically, so your materials will work.

DATA ANALYTICS

We have developed a proprietary methodology for data processing and analytics. Our data analytics services prompt customer acquisition and retention, by allowing you to see which campaigns are garnering the best results. We cleanse, update and track the performance of your data, and advise on strategies to increase your customer response rate.

RESPONSE MODELING

Our response modeling techniques identify the similarities between responders from a direct marketing campaign and creates a statistical model that can be applied to new data sets to determine prospects that are likely to respond and those that are not. Once a new data set is "scored," you can drop the lower predicted responders and only mail or telemarket to the higher predicted responders. Understandably, this increase response conversions considerably and as a result decreases your marketing cost per response dramatically!

STRATEGIC CONSULTING

Our strategic consulting group works with Industry Leaders to gather critical inputs like your business, goals and product strategy to create customer, campaign and channel strategies and tactics designed to help marketers further optimize their marketing ROI. Deliverables include marketing opportunity assessments, marketing gameplans and customer contact and communications strategies that not only answer your most burning questions, but enhance the customer experience, strengthen loyalty and accelerate profits.

Your business needs to communicate. You need to reach your consumers for a variety of reasons, using a variety of media. We help our clients communicate timely and relevant messages to improve their marketing results. As information and communication continues to flow faster and through ever-evolving media, Protocol Global Solutions provides a combination of service, technology, and expertise that helps you connect with your audience.

We are a best-in-class marketing partner and we bring experience, ideas, creativity, and value to every customer and every project.