Protocol Appoints New Executive Vice President of Sales and Marketing


Rachel Macha brings outstanding track record and experience to bear at BPO leader.

Sarasota, FL, March 09, 2010 – Protocol Global Solutions, a trusted provider of BPO solutions for the healthcare, energy, financial services, and insurance markets, today announced the appointment of Rachel Macha as Executive Vice President of Sales and Marketing. Ms. Macha will be responsible for building and maximizing sales and marketing efforts within the organization.

According to Don Norsworthy, President and CEO of Protocol Global Solutions, "This is a key hire in our continued effort to strengthen the leadership position of Protocol in the marketplace. I believe Rachel‘s experience in sales, corporate marketing and branding, strategic planning and team-building will help ensure that we achieve our goals. Plus, her 13 years of experience in the contact center industry makes her a perfect fit for the Protocol team."

"It’s exciting to join a group that has the depth, the resources and the experience to truly be at the forefront of their industry," said Ms. Macha. "I’m looking forward to working over the months and years ahead with such a talented and knowledgeable team of professionals to maintain this positioning."

Prior to joining Protocol, Ms. Macha served as Senior Vice President, Marketing and Planning for ICT Group. There, her focus was directed towards renewing their sales and marketing strategy, as well as rebranding to support sales. She also lent her expertise to successfully growing businesses such as Access Direct/PRC, Convergys, AT&T, and Regulatory DataCorp.

Ms. Macha is also a graduate of Northwestern University Kellogg School Management in Chicago.

About Protocol Global Solutions

Protocol is your single source for contact center services, case management and monitoring services, and cutting-edge marketing solutions. From contact center services for customer service, lead generation, customer acquisition and retention, to up-sell, cross-sell, and winback campaigns, Protocol helps you grow, find, interact with, and retain customers through virtually every channel and touch point. In addition, we proactively add value to the relationships between our clients and their customers with depth and experience across a diverse range of verticals and services utilizing strategic and creative program development, leading technology, data analytics and customized dashboard reporting. Protocol Global Solutions has over 2,200 employees in 8 locations across the U.S. and internationally. Learn more at www.protocolglobalsolutions.com/

Media Contact


Contact: Rachel Macha
Phone: 941-906-9046
Website: www.protocolglobalsolutions.com
Email: RMacha@protocolgs.com
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